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Business Partnership

Partner with top brands to drive growth.

Specializing diverse industries.

Helping startups or medium sized brand achieve their business goals.

Full range of challenges
Retail

About us

Founded in 2017 in Paris, France, our agency specializes in analyzing and supporting the overseas strategies of asian and European brands. Based on the developement of E-Commere and our extensive B2B channel expertise, we work locally with qualified marketing, advertising production, and offer you a long-term partnership solutions. With a strong local presence in France, we provide tailored localisation consulting services for brands looking to enter the European market, particularly in the furniture, beauty sectors, capitalising on Paris's reputation as a global hub for these industries.

To further enhance our services and better cater to our clients, we established SouMi International Cultural Exchange (Hangzhou) Co., Ltd. in 2024 as our Chinese subsidiary to implement our RedNote Channel with our European insights. This branch focuses on Chinese social media promotion, e-commerce consulting, and business management services, facilitating cultural and commercial exchanges between China and Europe.

Our team comprises skilled professionals across various domains, including:

- Online E-commerce Operations Expert

- B2B Cross-Channel Business Development Specialist

- Retail Expert

- Marketing Specialist

- Supply Chain Logistics Specialist

Together, we are committed to helping brands achieve success in both the Europe and China market through strategic insights and localized solutions.

A modern retail space features minimalist design with display shelves along one wall holding neatly organized packages. A central table displays electronic devices on stands. Large windows allow natural light to brighten the space, where potted plants add a touch of greenery.
A modern retail space features minimalist design with display shelves along one wall holding neatly organized packages. A central table displays electronic devices on stands. Large windows allow natural light to brighten the space, where potted plants add a touch of greenery.

15 years +

EU Omnichannel

In-depth cooperation

rich experience

Full-link empowering chinese brands to land in EUROPE

Professional Services

We provide a full range of online and offline B2B B2C business development and consulting services to help companies grow and innovate.

Beauty & Wellness

Specializing in the beauty and wellness industry, we help startups address challenges and grow their business.

Furniture & Arts of decorations

We offer deep industry experience and strategic partnership opportunities in the retail space.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The experience of working with them was unforgettable and their insights into the furniture industry were invaluable. They provided very critical advice for our new brand to enter the EU market. Through their expertise and online channel resources, we bulit up our brand image rapidely. At present, we have successfully laid out the European market, which is in line with the company's strategy of becoming bigger and stronger, as well as more internationalized and upgraded.

LING

A person wearing a yellow uniform with green accents and a face mask stands in a store environment holding a smartphone displaying a logo. They have a lanyard with an ID card around their neck. To the side, a bright yellow banner promotes a shopping concept with the 'BIP BIP' logo and text in another language along with English, mentioning 'The ease of shopping anytime anywhere'. 'Tops market' is highlighted at the bottom of the banner.
A person wearing a yellow uniform with green accents and a face mask stands in a store environment holding a smartphone displaying a logo. They have a lanyard with an ID card around their neck. To the side, a bright yellow banner promotes a shopping concept with the 'BIP BIP' logo and text in another language along with English, mentioning 'The ease of shopping anytime anywhere'. 'Tops market' is highlighted at the bottom of the banner.

With the friction of China-US trade and the downward trend of the global economy, we, like other domestic brands, choose to go to sea to lay out the European market to hedge against the unstable economic situation, with multiple layouts and decentralized investment. As a beauty brand seller in Tmall e-commerce, in the face of growing competition, we are very eager to rapidly enhance our brand's comprehensive strength by laying out the European market, internationalizing our brand image, and boosting our domestic business with a more international vision, while developing our overseas market, so that we can maintain our leading position in the industry. Thank you very much to the French SoMe team.

WANG

A modern retail building with a distinctive architectural design, featuring large glass panels and a prominently displayed logo of a well-known technology company. The surrounding area includes well-maintained greenery, trees, and several people sitting and walking nearby, suggesting a lively yet relaxed atmosphere.
A modern retail building with a distinctive architectural design, featuring large glass panels and a prominently displayed logo of a well-known technology company. The surrounding area includes well-maintained greenery, trees, and several people sitting and walking nearby, suggesting a lively yet relaxed atmosphere.
★★★★★
★★★★★

Project Showcase

We share our success stories in the luxury retail sector.

Luxury Brands Collaboration Joint Design Project

Successful experience with several large companies.

Beauty & Wellness Innovation

Specializing in innovative programs for the beauty and wellness industry.

Start Up Companies

Support startups in realizing the full range of business challenges.

Cross-channel offline retail

Over 15 years of cross-channel business development experience.