Full-link empowering beauty skincare and healthy products to land in France

About us

Founded in 2017 in Paris, France, our company specializes in analyzing and supporting the overseas strategies of Chinese and European brands. Leveraging our extensive B2B channel expertise, we offer comprehensive netroots marketing, advertising production, and long-term partnership solutions. With a strong local presence in France, we provide tailored localization consulting services for brands looking to enter the European market, particularly in the fashion, beauty, and green skincare sectors, capitalizing on Paris's reputation as a global hub for these industries.

To further enhance our services and better cater to our clients, we established SouMi International Cultural Exchange (Hangzhou) Co., Ltd. in 2024 as our Chinese subsidiary. This branch focuses on media promotion, e-commerce consulting, and business management services, facilitating cultural and commercial exchanges between China and Europe.

Our team comprises skilled professionals across various domains, including:

- B2B Cross-Channel Business Development Specialist

- Luxury Retail Expert

- Online E-commerce Operations Expert

- Marketing Specialist

- Supply Chain Logistics Specialist

Together, we are committed to helping brands achieve success in both the European and Chinese markets through strategic insights and localized solutions.

15 years +

French Omnichannel

In-depth cooperation

rich experience

Professional Services

We provide a full range of online and offline B2B B2C business development and consulting services to help companies grow and innovate.

Luxury Consulting

We offer deep industry experience and strategic partnership opportunities in the luxury retail space.

Health & Beauty

Specializing in the beauty and wellness industry, we help startups address challenges and grow their businesses.

With the friction of China-US trade and the downward trend of the global economy, we, like other domestic brands, choose to go to sea to lay out the European market to hedge against the unstable economic situation, with multiple layouts and decentralized investment. As a beauty brand seller in Tmall e-commerce, in the face of growing competition, we are very eager to rapidly enhance our brand's comprehensive strength by laying out the European market, internationalizing our brand image, and boosting our domestic business with a more international vision, while developing our overseas market, so that we can maintain our leading position in the industry. Thank you very much to the French SoMe team.

LING

The experience of working with them was unforgettable and their insights into the beauty and wellness industry were invaluable. They provided very critical advice for our new brand to enter the French market. Through their expertise and offline channel resources, we smoothly transformed from an ordinary OEM factory to the role of our own European brand side. At present, we have successfully laid out the European market, which is in line with the company's strategy of becoming bigger and stronger, as well as more internationalized and upgraded.

WANG

★★★★★

★★★★★

Project Showcase

We share our success stories in the luxury retail sector.

Luxury Brands Collaboration Joint Design Project

Successful experience with several large companies.

Health & Beauty Innovation

Specializing in innovative programs for the beauty and wellness industry.

Start Up Companies

Support startups in realizing the full range of business challenges.

Cross-channel offline retail

Over 15 years of cross-channel business development experience.

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